NEW YORK (TheStreet) --  Verizon (VZ) FiOS and Viacom (VIAB) announced they will soon launch a new customizable children's TV channel to compete with streaming options like Netflix (NFLX).

Viacom shares were lower by 0.1% to $84.55 while Verizon gained 1% to $47.58 on Wednesday.

The new channel, called My Nickelodeon Junior, will come to FiOS TV in the coming months, and will let parents personalize a channel for their children. Parents will be given the option to customize the channel based on preference for seven themes including "get creative," "word play," and "super-sonic science." The channel will then choose what TV episodes to show from the catalog of hundreds of episodes in the Nick Jr. library.

The channel won't have any ads, and children will be able to further customize the channel by rating episodes with smiling or frowning face icons. The goal of the service is to compete with Netflix and Amazon (AMZN) which offer easy access to hundreds of hours of children's programming. My Nick Jr. is a bit different in that it combines the large content library with an element of Pandora's (P) personalized radio stations.

TheStreet Ratings team rates VERIZON COMMUNICATIONS INC as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:

"We rate VERIZON COMMUNICATIONS INC (VZ) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, good cash flow from operations, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • VZ's revenue growth has slightly outpaced the industry average of 3.5%. Since the same quarter one year prior, revenues slightly increased by 4.4%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • The net income growth from the same quarter one year ago has significantly exceeded that of the S&P 500 and the Diversified Telecommunication Services industry. The net income increased by 40.1% when compared to the same quarter one year prior, rising from $1,593.00 million to $2,232.00 million.
  • Net operating cash flow has increased to $11,239.00 million or 18.46% when compared to the same quarter last year. The firm also exceeded the industry average cash flow growth rate of -7.23%.
  • The gross profit margin for VERIZON COMMUNICATIONS INC is rather high; currently it is at 63.80%. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of 7.37% trails the industry average.
  • VERIZON COMMUNICATIONS INC has improved earnings per share by 39.3% in the most recent quarter compared to the same quarter a year ago. This company has reported somewhat volatile earnings recently. But, we feel it is poised for EPS growth in the coming year. During the past fiscal year, VERIZON COMMUNICATIONS INC reported lower earnings of $0.31 versus $0.86 in the prior year. This year, the market expects an improvement in earnings ($2.82 versus $0.31).
  • You can view the full analysis from the report here: VZ Ratings Report