Verizon (VZ) and Viacom (VIAB) to Launch Personalized Kids TV Channel

NEW YORK (TheStreet) --  Verizon (VZ) FiOS and Viacom (VIAB) announced they will soon launch a new customizable children's TV channel to compete with streaming options like Netflix (NFLX).

Viacom shares were lower by 0.1% to $84.55 while Verizon gained 1% to $47.58 on Wednesday.

The new channel, called My Nickelodeon Junior, will come to FiOS TV in the coming months, and will let parents personalize a channel for their children. Parents will be given the option to customize the channel based on preference for seven themes including "get creative," "word play," and "super-sonic science." The channel will then choose what TV episodes to show from the catalog of hundreds of episodes in the Nick Jr. library.

The channel won't have any ads, and children will be able to further customize the channel by rating episodes with smiling or frowning face icons. The goal of the service is to compete with Netflix and Amazon (AMZN) which offer easy access to hundreds of hours of children's programming. My Nick Jr. is a bit different in that it combines the large content library with an element of Pandora's (P) personalized radio stations.

TheStreet Ratings team rates VERIZON COMMUNICATIONS INC as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:

"We rate VERIZON COMMUNICATIONS INC (VZ) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, good cash flow from operations, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."

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