eBay Enterprise, the leading global provider of omnichannel solutions, including commerce technologies, order management, retail operations and marketing services for retailers and brands of all sizes, today released findings from its 2014 Omnichannel Benchmark Study, conducted in December 2013, which audited the maturity of 168 retailers across capability, technology, organization and customer experience. The research confirmed that mid-sized retailers are behind their larger competitors in implementing omnichannel experiences and inflexible technology is the biggest factor in prohibiting retailer maturity and growth. Key findings from the report include:
- Mid-sized retailers continue to lag behind large-scale retailers in providing omnichannel experiences to their customers.
- Large-scale retailers are still new to omnichannel customer engagement, having only invested in it over the last five years.
- Mid-sized retailers face the greatest deficiency in their ability to deliver content to consumers as they research brands and products.
- Rigid technology solutions are the biggest impediment to increasing and improving customer omnichannel experiences.
About eBay EnterpriseeBay Enterprise is a leading global provider of omnichannel solutions, including commerce technologies, order management, retail operations and marketing services. Our comprehensive and modular solutions enable brands and retailers of all sizes to deliver consistent consumer experiences across digital and physical retail touch points throughout the entire purchase lifecycle by engaging potential customers, converting browsers into buyers and delivering products with speed and quality. Our expertise in commerce and omnichannel solutions provide our clients with the flexibility and control they need to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in Austin, Barcelona, London, Los Angeles and New York. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.