Deckers Outdoor Corporation (DECK): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 1.0%. By the end of trading, Deckers Outdoor Corporation fell $2.69 (-3.1%) to $82.59 on heavy volume. Throughout the day, 2,685,674 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 1,409,800 shares. The stock ranged in price between $80.94-$86.72 after having opened the day at $85.68 as compared to the previous trading day's close of $85.28. Other companies within the Consumer Goods sector that declined today were: Swisher Hygiene ( SWSH), down 8.9%, Wolverine World Wide ( WWW), down 7.1%, Blyth ( BTH), down 5.8% and Limoneira ( LMNR), down 4.6%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $3.1 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 31.9, above the S&P 500 P/E ratio of 17.7. Shares are up 1.0% year to date as of the close of trading on Monday. Currently there are 7 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Tesla Motors ( TSLA), up 15.7%, Dana ( DAN), up 9.7%, SORL Auto Parts ( SORL), up 8.6% and ACCO Brands ( ACCO), up 8.1% , were all gainers within the consumer goods sector with Ford Motor ( F) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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