Macy's Celebrates Lunar New Year With Special Initiatives Nationwide, Now Through Feb. 6. (Graphic: Business Wire)

Good fortune, happiness, wealth and longevity reign as Macy’s celebrates Lunar New Year 2014. Now through Feb. 6, select markets nationwide will host a series of special showcase events in celebration of the “Year of the Horse” featuring fashion shows, cultural dance performances, cooking demonstrations and special activities for children. In addition, a selection of stores will offer specially curated product assortments to enhance the gift-giving opportunities for customers in local markets.

“Lunar New Year is a special time of celebration for millions of our customers and employees. We join them in marking the momentous start of the ‘Year of the Horse’ with a host of initiatives that will surprise and delight,” said William Hawthorne, senior vice president of Diversity Strategies, Macy’s, Inc. “With special cultural activities, curated product assortments and sponsorship of local community events planned in major markets, Macy’s continues to demonstrate our steadfast commitment to inclusiveness and local relevancy in all aspects of our business.”

Select stores in markets including the San Francisco Bay area, New York, Los Angeles, Boston, Santa Clara and Hawaii will host in-store events beginning on Jan. 18 and running through Jan. 31. In these markets, 11 stores will feature a selection of event elements including cultural dance performances such as Lion Dance parades, fashion shows, cooking demonstrations with Macy’s Culinary Council celebrity chef Ming Tsai, authentic refreshments and children’s crafts. In addition, at these events with any purchase of $75 or more, attendees will be able to receive a limited-edition Macy’s Lunar New Year tote (while supplies last and with the qualifying purchase made during the event).

As part of Macy’s on-going “My Macy’s” initiative to provide locally-relevant products to customers in specific locations, this year 50 local market stores across the nation will join the festivities by offering an increased selection of Lunar New Year-themed product. From “Year of the Horse” t-shirts in the young men’s department, special-edition cosmetics packaging in gold and red to specially-designed, Lunar New Year-branded gift cards and red envelopes, and an increased assortment of special sizes in apparel, Macy’s will be the centerpiece of the Lunar New Year celebration for customers across the country.

Macy’s Lunar New Year festivities will also extend to commemorative local advertising and window displays, as well as tourism outreach inclusive of shopping trips and events for travelers coming from China during the holiday. Macy’s will also help sponsor two of the nation’s largest Lunar New Year events including the 2014 Lunar New Year Chinatown Parade and Festival in New York on Feb. 4 and San Francisco’s Chinese New Year Festival and Parade on Feb. 15.

Below are the stores and select information for Macy’s Lunar New Year in-store celebrations:

Macy’s Stoneridge – Pleasanton, CA – Jan. 18Macy’s Queens Center – New York, NY – Jan. 23Macy’s Union Square – San Francisco, CA – Jan. 23Macy’s Flushing – New York, NY – Jan. 25Macy’s Menlo Park – Menlo Park, NJ – Jan. 25Macy’s Santa Anita – Santa Anita, CA – Jan. 25Macy’s South Coast Plaza, Los Angeles, CA – Jan. 25Macy’s Ala Moana – Oahu, HI – Jan. 25Macy’s Union Square – San Francisco, CA – Jan. 25Macy’s Valley Fair – Santa Clara, CA – Jan. 26Macy’s Herald Square – New York, NY – Jan. 29Macy’s Downtown Boston – Boston, MA – Jan. 31

For a complete listing of specific event details please visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks ® and the Macy's Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

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