Hill Holliday CEO Karen Kaplan announced today that the agency has been selected as agency of record for WHOLE WORLD Water, a social enterprise that unites the hospitality and tourism industry to raise a billion dollars for the estimated billion people that live without clean and safe drinking water every day.

The assignment includes digital creative and media and will be focused on driving engagement with WHOLE WORLD Water as a new way to do business and raising awareness of water scarcity as an issue that deserves global focus.

“WHOLE WORLD Water is a new initiative and an ambitious one, and we needed a modern, aggressive partner to help us grow,” said Jenifer Willig, co founder of WHOLE WORLD Water. “Hill Holliday was the obvious choice. Their creative is top notch, their strategy is smart and focused, and their media capabilities blew us away. We feel lucky to have them in our camp, and we expect great things from them.”

“There’s only one thing more satisfying than generating great business results for our clients and that’s effecting change to help solve a global problem,” said Karen Kaplan, CEO of Hill Holliday. “WHOLE WORLD Water takes the best ideas from business and societal enterprises to create a win for everyone – business, consumers, the environment, and most importantly, people around the globe who suffer from a lack of clean, safe drinking water. We’re thrilled to bring our creative and strategic resources to help spread the word about their revolutionary idea.”

“Today nearly 1 billion people don’t have access to clean and safe water,” said Karena Albers, co founder of WHOLE WORLD Water. “By uniting a single industry on a non competitive platform, we can help eradicate this issue. WHOLE WORLD Water is a business model that generates significant money for the WHOLE WORLD Water Fund, but also allows our members to increase revenue, reduce costs and dramatically reduce their plastic waste.”

Launched on World Water Day, March 22, 2013, WHOLE WORLD Water originated from a collective of creative thinkers who were seeking sustainable solutions for the hospitality and tourism industry, including Karena Albers, Jenifer Willig, and chairman and CEO of Soneva Resorts & Residences Sonu Shivdasani. Advisors include founder of Virgin Group and Virgin Unite Sir Richard Branson, environmentalist David de Rothschild and Tree Hugger founder Graham Hill. The model is simple: hotels, restaurants, and spas provide filtered still and sparkling water served in cobranded, reusable glass bottles to their guests, sell it, and contribute 10% of the proceeds to the WHOLE WORLD Water Fund. 100% of the money will be invested in clean and safe water initiatives around the world.

The win marks the first of 2014 for Hill Holliday. The agency enjoyed great momentum in 2013, launching the new “Life’s Better When We’re Connected” campaign for Bank of America and debuting the new Cadillac work under chief creative officer Lance Jensen.

About WHOLE WORLD Water:

Developed to end the global water and sanitation crisis, WHOLE WORLD Water works to unite the travel and tourism industries to filter, bottle, and sell its own water, and contribute 10% of the proceeds to the WHOLE WORLD Water Fund. Founded in 2012 by award-winning documentary filmmaker Karena Albers, and Jenifer Willig, former CEO of the (RED) campaign, the core belief of WHOLE WORLD Water is that if it is not good for business, it is simply not sustainable. For more information, please visit www.wholeworldwater.co and join the conversation on Twitter @WHOLEWORLDWater.

About The WHOLE WORLD Water Fund

The WHOLE WORLD Water Fund was established to radically increase resources to provide access to clean and safe water to communities around the world. Designed specifically for clean and safe water investments, the Fund can be accessed by organizations, charities, and social enterprises focused on clean and safe drinking water issues. By investing in projects with the potential to bring a return through carbon revenues and results-based financing, the Fund enables revenues to be recycled back into the fund and deployed again. Trustees of the Fund include Sonu Shivdasani, Sir Jonathon Porritt, Fraser McColl, and Carrie Lee. Board advisors include Sir Richard Branson, David de Rothschild, Yves Behar, Graham Hill, Ben Elliot, Rob Collins, John Hitchcox, Stanley Johnson, Michael Levinsohn, and Shekhar Kapur.

About Hill Holliday

Hill Holliday is proud to be among the top marketing agencies in the country, with 950 employees in Boston, New York, Detroit, South Carolina, and Miami. We work on some of the nation's largest, most demanding, and complicated pieces of business, and our success came by taking nothing for granted. We were founded in 1968 by four self-described ‘ad guys’ and today we bring unbeatable talent and expertise to every area of communications on behalf of industry leaders like Cadillac, Verizon Wireless, Bank of America, Dunkin' Donuts, (RED), Major League Baseball, John Hancock, Chili’s, CIGNA, and Novartis. For more about our people, our work, and our culture, please visit http://www.hhcc.com.

Copyright Business Wire 2010