That's reckless.

If your life's at stake, give it a real go. Not some half-rear end, lame attempt.

That would consist of the Sears' Board of Directors immediately firing every member of management who has anything do with the company's toxic past and replacing them with young visionaries from the broad technology space.

Go to venture capitalists. Tap into startup culture. Find out who the hot young minds are and hire them. But make sure they have zero traditional retail experience. Form a management team and a thought team of consultants and task them with inciting gutsy and bold change. Give them complete control to do whatever they see fit. Encourage them to come back with ideas that will shock the world and redefine commerce the way has.

Most Sears stores need to go dark for several months while the visionaries get to work disrupting and reinventing physical retail (the way Pandora (P) redefined radio). This will hurt, no doubt. But it needs to be done. And it won't hurt any more than what Sears is bracing for in the coming months.

If you're going to lose more than $250 million in the quarter anyhow and you're supposedly taking the emphasis off of being a physical retailer, why not drag the puck with online sales only and a handful of your best performing brick and mortar locations while the visionaries do their thing?

I'm not sure why this concept is so difficult to understand. Moreover, I will never be able to comprehend why folks born and bred in traditional retail culture want to preserve it. The tricks in this tool kit have failed these guys miserably; you'd think they would be longing for something new, something exciting, something that's going to get people talking and wondering what these rejuvenated potential game changers have up their sleeves.

Sleeves that aren't button up to wrist, but new, exciting rolled-up sleeves with a pack of cigarettes stacked above the bulging bicep.

On Monday morning at TheStreet, be on the lookout for two more important Sears articles from me -- one that details, more specifically, what Sears needs to do to survive and another that explains why Sears stock gets shorted and the media, admittedly, treats Sears, to some extent, unfairly.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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