Brathwaite did this back in July:

And he did it again last weekend:

He's not alone in thinking that the media has blood on its hands for job loss or weak morale at Sears. I have received quite a few Tweets and emails from people associated with Sears (and some not) who share one or both of those sentiments.

For the record, Brathwaite made it clear to me he doesn't blame the media for Sears' struggles, but does take exception to what he considers unbalanced reporting that employees see and are emotionally impacted by.

Fair enough. But I still call complete and total 100% bull.

The second the media thinks it needs to spare the feelings of retail workers at horribly-managed businesses is the second these very same retail workers should organize mutinies against the executive suite. Because Sears deserves every single bit of criticism it receives. If we didn't hammer Sears, we would, in fact, be doing a disservice to hard-working employees who do not make executive-level salaries and enjoy the attendant perks.

In other words, when the media gets out of the business of exposing abject failure like we have seen at Sears, the media ceases to exist in any meaningful capacity.

Sears' management -- the guys who provide Chris Brathwaite with the complete crap he has to try to turn into respectable public communications -- has lacked vision, foresight and the will to act to such an extent it borders on the figuratively criminal. These guys have taken a national institution and run it into the ground. They have put the livelihoods, jobs and reputations of thousands of Sears' employees on the line; not the media that rightfully highlights their transgressions.

If you work for these people, I'm not sure how you can wake up in the morning and be happy about going to work. You have to do everything in your power to extract yourself from the situation. Because it's not going to end well.

Some Sears' employees -- most likely the ones not working on the ground in the stores -- can afford to hang around, manage the implosion, take a few months off when the death spiral completes and find other work.

That's not the case for many blue collar workers, who depend on their employers to provide sustainable employment. It's not as easy to hop around. You have less leverage. You have less opportunity. So if you're at Sears -- and you work in one of their stores -- don't hang your hat on hope of a transformation.

There's no reason for loyalty. Sears will dump you when it closes a store, even though you are not to blame for the downsizing.

Do whatever it is you need to do, personally, to position yourself to get the hell out. Once you properly protect and situate yourself and your family, run as fast as you possibly can and don't look back because, make no mistake, this ship is sinking and you probably don't deserve to go down with it.

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