January 9, 2014: A Song-by-Song Breakdown of How Pandora Decides Which Song to Play

January 9, 2014: Why Bruce Springsteen Ends Up on Taylor Swift Radio

I consider these videos instructive to Apple (AAPL) investors as well as those concerned with the music industry and the Internet radio space.

Pandora lives and breathes streaming radio through the Music Genome Project. That's the company's primary focus. To provide a personalized radio to its listeners and connect artists with their fans. That's it. Sounds simple in theory, but it's not easy to pull off. Our look at the MGP highlights some of the complexity. And I think it shows why, surprising to some, Pandora has been able to fend off all competitive threats, even Apple's iTunes Radio.

As a not-so-aside, pursuant to all of this -- just the latest in roughly two years of pretty intense, daily coverage of Pandora -- I have launched a Kickstarter campaign to fund a book I will write this year that tells the story of Pandora from before its founding through the present day. You can find details on this project at the link

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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