NEW YORK ( TheStreet) -- The Consumer Electronics Show (CES) this year seemed like more of the same from 2013, with 4K Ultra HD, the Internet of Things, and connected cars being the most prevalent themes. However, without one major "wow" device, it looks as if the chipmakers could be the ones to most benefit.
Research firm Oppenehimer noted that CES 2014 did not have any "must-have" devices, and that the Internet of Things was the pervasive theme. This trend, which Cisco ( CSCO) expects to evolve into a $14 trillion market over the next decade, could most benefit the semiconductor companies that help connect the various devices.
"This week we were most impressed with new electronic features/semiconductor content opportunities in automotive," Oppenheimer wrote in its report. "At the same time, we were most uninspired by the multitude of new wearable devices. We see limited consumer appeal, and limited opportunities for semi vendors to benefit from wearables through at least 2014."
In Oppeneheimer's coverage, NVIDIA ( NVDA) is the chip company it had its "most positive meeting" with, and was more cautious in the near term on Maxim Integrated Products ( MXIM).
NVIDIA is perhaps best known at CES 2014 for creating a crop circle to build hype around its 192 core processor chip, codenamed Tegra K1.
--Written by Chris Ciaccia in New York