Twenty-First Century Fox Inc (FOX): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Twenty-First Century Fox ( FOX) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day down 0.7%. By the end of trading, Twenty-First Century Fox fell $1.21 (-3.6%) to $32.59 on heavy volume. Throughout the day, 16,323,793 shares of Twenty-First Century Fox exchanged hands as compared to its average daily volume of 1,877,100 shares. The stock ranged in price between $32.45-$33.05 after having opened the day at $32.57 as compared to the previous trading day's close of $33.80. Other companies within the Media industry that declined today were: Gray Television ( GTN.A), down 5.8%, Discovery Communications ( DISCB), down 5.8%, Point.360 ( PTSX), down 5.8% and YuMe ( YUME), down 5.3%.

Twenty-First Century Fox, Inc. operates as a diversified media and entertainment company worldwide. Twenty-First Century Fox has a market cap of $27.4 billion and is part of the services sector. Currently there is 1 analyst that rates Twenty-First Century Fox a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Twenty-First Century Fox as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, reasonable valuation levels, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Emmis Communications ( EMMS), up 8.6%, AirMedia Group ( AMCN), up 6.4%, YOU On Demand Holdings ( YOD), up 4.5% and World Wrestling Entertainment ( WWE), up 2.8% , were all gainers within the media industry with Directv ( DTV) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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