Alcoa Kicks Off Earnings Season

Earnings season kicks off officially today, with the earnings from Alcoa (AA) coming in after the close.

As always, key during earnings season is to stop, look and listen. This is particularly important to keep in mind for the earnings of Alcoa, a name which has key exposure to end markets like auto and aerospace... along with important reads on China infrastructure build. Remember, Alcoa has seen its share rise of late due I part to strength in its higher value added products in the downstream business-and color on these key cyclical end markets will be key. But key will be listen into commentary about global demand for its key end markets.

With the broader tapering question marks behind us (a tempered tapering that has been clearly flagged and outlined-and will be data-dependent), focus will come back to fundamentals more than ever, making this earnings season more important. 2014 is more of a stock picker's market - so stop, look and listen for key themes and investment strategies.

Keep an eye out for an interview with CEO Klaus Kleinfeld on CNBC's Closing Bell and Mad Money this evening and I will be going through the conference call carefully after the report.

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