NEW YORK (TheStreet) -- After a disastrous earnings report from Bed Bath & Beyond (BBBY), TheStreet's Jim Cramer compared the company to another retailer: Macy's (M), a holding in his charitable portfolio, Action Alerts PLUS.

Macy's has a solid Internet strategy that actually helped boost its earnings, and the company recently guided higher for fiscal 2015, Cramer said. Bed Bath, by comparison, has "no Internet strategy to speak of," and that's why the company relies on coupons to drive sales. 

Mall traffic was down this holiday season, crippling many retailers such as Bed Bath while the focus on technology drove Internet sales for others, including Macy's, Cramer said. 

Cramer's bottom line was this: The BBBY conference call was somewhat "sketchy" and did not shed light on identifying the real problems at the company. The stock has become so inconsistent that he and Stephanie Link, AAP co-manager, have "no faith"  in it.

That's a shame, he concluded, because BBBY has a such a great business concept. 

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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