Columbia Sportswear Company (NASDAQ: COLM) a global leader in active outdoor apparel, footwear, accessories and equipment, unveiled today the 2014 Olympic uniforms for the U.S., Canadian and Russian Freestyle Ski teams. Custom designed for each country from the ground up, the uniforms deliver warmth, protection and performance with fresh aesthetics and new technologies developed specifically for the unique needs of these elite athletes.
Based on extensive athlete input, Columbia’s design team integrated a slew of innovative details such as a unique snow camouflage pattern to help mask body movement—a key judging component—for moguls skiers. The uniforms also feature a patent-pending Columbia-designed ultra-lightweight and low-profile LightRail™ Zipper which is bonded directly onto laser-cut fabric, completely eliminating the need for zipper tape and resulting in the lightest-weight waterproof zipper in the world.But technology is only part of the story—fresh graphics and prints reflect unexpected and inspiring energy while honoring each country’s distinct iconography. Customizable components like interchangeable shoulder patches, custom nameplates, and removable pockets allow the athletes to make the uniform their own without compromising the cohesive look of the team. Columbia’s uniforms will be worn by national athletes competing in the following events:
- United States: Moguls and Aerials
- Canada: Moguls, Aerials, Slopestyle and Half Pipe
- Russia: Moguls, Aerials, Slopestyle, Half Pipe, and Skicross