Columbia Sportswear Company (NASDAQ: COLM) a global leader in active outdoor apparel, footwear, accessories and equipment, unveiled today the 2014 Olympic uniforms for the U.S., Canadian and Russian Freestyle Ski teams. Custom designed for each country from the ground up, the uniforms deliver warmth, protection and performance with fresh aesthetics and new technologies developed specifically for the unique needs of these elite athletes.
USA Moguls Uniform (Photo: Business Wire)
After a successful sponsorship of the powerhouse Canadian freestyle ski team during the 2010 Olympics in Vancouver, expanding Columbia’s support to include the equally formidable U.S. and Russian teams was a natural evolution for the global brand. “We applaud the dedication and talent of all athletes who have trained for years in preparation to deliver their best performances when it matters most,” said Columbia’s President and Chief Executive Officer, Tim Boyle. “Our design teams drew inspiration directly from the U.S., Canadian and Russian athletes and their diverse national cultures in designing these competitive team uniforms, incorporating everything we’ve learned in our first 75 years of trying stuff in an effort to enhance their performance. We wish each of them great success in Sochi.” At the heart of the uniforms, Columbia’s patented Omni-Heat Thermal Reflective technology delivers more warmth with less bulk, providing athletes critical mobility and unrestricted movement without compromising comfort. Columbia’s design team engaged directly with the athletes to gain insight into how the uniforms could enhance performance. “We were incredibly impressed with the level of interaction we had with Columbia’s design team,” said U.S. freestyle mogul skier Heather McPhie. “They met with us several times and genuinely wanted to learn about what we needed. To be included in the design process like that was fantastic—that is exactly what it takes to create world-class uniforms like these.”