NEW YORK (TheStreet) -- BlackBerry (BBRY) inched upward by 0.35% to $8.53 at the close Wednesday, just 3 cents more than its previous close of $8.50, after a flurry of morning activity.
The stock hit a high of $9.12 a share for the day shortly after the market opened at 9:30 a.m. but quickly plunged to a low of $8.36 at approximately 10 a.m. The stock hovered around the $8.60 mark after that before it finally settled at $8.53.
Part of the focus on BlackBerry this week has been on the company's re-dedication to physical keyboards for its mobile products. BlackBerry CEO John Chen told Bloomberg earlier in the week from the Consumer Electronics Show in Las Vegas that he "personally love(s) the keyboards" and that he envisions BlackBerry's future smartphones with "predominantly" physical keyboards.
Less than two years ago, the company released its first smartphone without a physical keyboard, but the move did not elevate the stock, which fell from levels of more than $12 to nearly $8.50 since that point.
TheStreet Ratings team rates BlackBerry as a "sell" with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:
"We rate BLACKBERRY LTD (BBRY) a SELL. This is driven by several weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its feeble growth in its earnings per share, deteriorating net income, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself."