5 Stocks Dragging The Consumer Goods Sector Downward

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

One out of the three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading down 53 points (-0.3%) at 16,478 as of Wednesday, Jan. 8, 2014, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,242 issues advancing vs. 1,672 declining with 178 unchanged.

The Consumer Goods sector currently sits down 0.2% versus the S&P 500, which is unchanged. On the negative front, top decliners within the sector include Coca-Cola Femsa S.A.B. de C.V ( KOF), down 1.4%, Philip Morris International ( PM), down 1.0% and Coca-Cola ( KO), down 0.7%.

TheStreet would like to highlight 5 stocks pushing the sector lower today:

5. BRF ( BRFS) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, BRF is down $0.78 (-3.9%) to $19.24 on average volume. Thus far, 803,875 shares of BRF exchanged hands as compared to its average daily volume of 1.1 million shares. The stock has ranged in price between $19.22-$19.47 after having opened the day at $19.36 as compared to the previous trading day's close of $20.02.

BRF S.A., together with its subsidiaries, engages in raising, producing, and slaughtering poultry, pork, and beef in Brazil. The company is also involved in processing and selling fresh meat, processed products, milk and dairy products, pasta, frozen vegetables, and soybean derivatives. BRF has a market cap of $17.2 billion and is part of the food & beverage industry. The company has a P/E ratio of 40.3, above the S&P 500 P/E ratio of 17.7. Shares are down 4.1% year to date as of the close of trading on Tuesday. Currently there are 2 analysts that rate BRF a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates BRF as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, good cash flow from operations, impressive record of earnings per share growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself. Get the full BRF Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

4. As of noon trading, Toyota Motor ( TM) is down $0.72 (-0.6%) to $119.74 on light volume. Thus far, 120,340 shares of Toyota Motor exchanged hands as compared to its average daily volume of 393,200 shares. The stock has ranged in price between $119.72-$120.18 after having opened the day at $120.18 as compared to the previous trading day's close of $120.46.

Toyota Motor Corporation engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. It operates through Automotive, Financial Services, and All Other segments. Toyota Motor has a market cap of $207.2 billion and is part of the automotive industry. The company has a P/E ratio of 18.6, above the S&P 500 P/E ratio of 17.7. Shares are down 1.2% year to date as of the close of trading on Tuesday. Currently there are no analysts that rate Toyota Motor a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Toyota Motor as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company shows low profit margins. Get the full Toyota Motor Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

3. As of noon trading, General Mills ( GIS) is down $0.56 (-1.1%) to $48.91 on average volume. Thus far, 1.7 million shares of General Mills exchanged hands as compared to its average daily volume of 2.8 million shares. The stock has ranged in price between $48.83-$49.42 after having opened the day at $49.42 as compared to the previous trading day's close of $49.47.

General Mills, Inc. produces and markets branded consumer foods in the United States and internationally. It also supplies branded and unbranded food products to the foodservice and commercial baking industries. General Mills has a market cap of $30.8 billion and is part of the food & beverage industry. The company has a P/E ratio of 18.3, above the S&P 500 P/E ratio of 17.7. Shares are down 0.1% year to date as of the close of trading on Tuesday. Currently there are 8 analysts that rate General Mills a buy, 1 analyst rates it a sell, and 5 rate it a hold.

TheStreet Ratings rates General Mills as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity, reasonable valuation levels, expanding profit margins, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full General Mills Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

2. As of noon trading, Kraft Foods Group ( KRFT) is down $0.60 (-1.1%) to $53.33 on average volume. Thus far, 1.7 million shares of Kraft Foods Group exchanged hands as compared to its average daily volume of 2.7 million shares. The stock has ranged in price between $53.30-$54.48 after having opened the day at $54.32 as compared to the previous trading day's close of $53.93.

Kraft Foods Group, Inc. operates as a consumer packaged food and beverage company in North America. Kraft Foods Group has a market cap of $31.8 billion and is part of the food & beverage industry. The company has a P/E ratio of 17.3, below the S&P 500 P/E ratio of 17.7. Shares are up 0.0% year to date as of the close of trading on Tuesday. Currently there are 6 analysts that rate Kraft Foods Group a buy, no analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Kraft Foods Group as a hold. The company's strengths can be seen in multiple areas, such as its notable return on equity, growth in earnings per share and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including generally higher debt management risk and poor profit margins. Get the full Kraft Foods Group Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

1. As of noon trading, Colgate-Palmolive Company ( CL) is down $0.53 (-0.8%) to $63.67 on light volume. Thus far, 868,561 shares of Colgate-Palmolive Company exchanged hands as compared to its average daily volume of 2.9 million shares. The stock has ranged in price between $63.59-$64.20 after having opened the day at $64.18 as compared to the previous trading day's close of $64.20.

Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company operates in two segments: Oral, Personal and Home Care; and Pet Nutrition. Colgate-Palmolive Company has a market cap of $59.3 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 26.6, above the S&P 500 P/E ratio of 17.7. Shares are down 1.6% year to date as of the close of trading on Tuesday. Currently there are 5 analysts that rate Colgate-Palmolive Company a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates Colgate-Palmolive Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, good cash flow from operations and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Colgate-Palmolive Company Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

If you are interested in one of these 4 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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