As the latest twist in the company's "UnCarrier" campaign, T-Mobile is expected to offer to pay early termination fees charged to customers when they switch family plans from AT&T (T), Sprint (S) or Verizon (VZ) to T-Mobile.
T-Mobile shares were trading at $32.99, down 0.69% in New York.
According to a report on the Droid Life Web site, T-Mobile is set to announce the carrier will pay as much as $350 per family if/when they move at least three -- up to a maximum of five -- cellular phone lines to T-Mobile.
T-Mobile will reportedly "pay Early Termination Fees (ETF) from your previous carrier, as long as you trade-in your current phones and then sign-up for service, plus purchase a new device."
The online advertisements for T-Mobile's "UnCarrier Part 4" offer have already begun to populate Web sites on Wednesday in advance of the announcement.AT&T announced a similar plan to try to lure customers away from T-Mobile. At the time, T-Mobile CEO John Legere said he was thinking of countering his rival's offer by ""unshackling families from the other guys."
Monday night, Legere was physically escorted from AT&T's exclusive CES party at the Palms resort in Las Vegas.
Legere's announcement Wednesday is scheduled for 3:30 pm EST.
-- Written by Gary Krakow in New York.
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