January 8, 2014: Nautilus, Inc. (NYSE: NLS), a leader in innovative home fitness equipment, today announced the availability of the new Bowflex MAX Trainer™. Designed to take the popular elliptical experience to a new level, the MAX Trainer combines the movement of a traditional elliptical with a stair stepper to create a one-of-a-kind cardio workout.
The Bowflex MAX Trainer(TM) features a 14-minute, full-body interval training program (Photo: Business Wire)
“Our research shows that lack of time is one of the top reasons people put off exercising. There was a need to develop a disruptive home fitness machine that could deliver a more efficient cardio experience in less time,” said Bruce Cazenave, CEO of Nautilus, Inc. “The Bowflex MAX Trainer is an exciting new addition to our Bowflex brand that is known for innovations that maximize fitness benefits within the comfort and convenience of home.” The Bowflex MAX Trainer™ was designed to burn up to two-and-a-half times the calories of other exercise equipment including treadmills, steppers and ellipticals. The secret behind this new cardio machine lies in its industrial design, enabling full body movement and engaging the upper body 80 percent more than a traditional elliptical, while remaining easier on the joints than running on treadmill. It features a 14-minute interval workout that maximizes the benefits of afterburn and can increase metabolism up to 48 hours after a workout is completed. Inspired by a motorcycle’s lean and aggressive profile, its unique design incorporates a calorie gauge that mimics a speedometer showing calories burned per minute and an audio bell that rings to alert the user to the start of each interval training period.