HERSHEY, Pa., Jan. 7, 2014 /PRNewswire/ -- With an estimated $1.6 billion spent on candy in 2013¹, it's no surprise that confections like chocolate and hard candy will continue to be the sweetest gift to give this Valentine's Day. The Hershey Company makes it easy to share or gift your favorite treats with its 2014 Valentine's Day Collection. A new and delicious addition to its Valentine's Day products is the Hershey's® Kisses® Milk Chocolates Rose Cane, filled with Hershey's Kisses Milk Chocolates in red, pink and silver foils. Other items introduced this year include the NEWJolly Rancher® Hard Candy Heart Box and the NEWHershey's® Solid Milk Chocolate Heart, and the new look of the Reese's® Peanut Butter Heart. To make your day even sweeter, visit CelebratewithHersheys.com for recipe and craft ideas like these " Valentine Love Bugs," to dress up the table. " Kisses Sweetheart Cookies," are a charming treat for class parties or fun family get-togethers. The website also has an assortment of free eCards to customize and send to loved ones near and far. For Gifting and Friendship Exchanges Show friends and family how much you care by sharing the new Reese's Peanut Butter Cup Minis or Jolly Rancher Heart-Shaped Lollipops Valentine's Exchanges. Individually wrapped, these flavorsome candies are easy to hand out to everyone on your list. Make your gift even more special by adding a Hershey's® Pot of Gold® Premium Collection Red or Pink Ribbon Heart Box. Festive Candy Dish FavoritesLove is in the air, so fill your home with treats that everyone will enjoy. Add a sweet touch to Valentine's Day decorations by adorning candy bowls with holiday dressed treats like new Jolly Rancher Sours Hearts or Rolo® Candies now in red, pink and gold foils.