Walgreens (NYSE: WAG) (Nasdaq: WAG) is teaming up with Procter & Gamble to help everyone “get fabulous” and achieve their own red carpet-ready looks this awards season. At 8 p.m. ET tomorrow, Wednesday, Jan. 8, one hour prior to the 2014 People’s Choice Awards (PCAs), Walgreens and P&G will host a Twitter Party featuring great new ways to get fabulous using #OnMyWay2Fab Giveaway. Participants will have the opportunity to win a “fab bag” which will be featured during the PCAs and include $250 worth of beauty and wellness products. “As we ring in the new year and awards show season, it’s an ideal time for our customers to try out a new look and find easy ways to get fabulous,” said Shannon Curtin, Walgreens group vice president and general merchandising manager for beauty and personal care. “As part of our vision to be the first choice for health and daily living, we’re committed to offering customers exciting products to help them achieve the latest trends and styles.” Curtin says both new and tried-and-true products can help anyone achieve a fabulous look:
- COVERGIRL Bombshell Lip Perfection Lipstick: Bright, gorgeous color can transform your day and your lips. Enriched with a silk moisturizing complex, this formula helps sustain moisture levels and helps create soft, smooth, beautiful lips in just 7 days.
- Studio 35 Blender Brush: The perfect tool to create a flawless look. The foam tip utilizes an exclusive micro-pore formulation that will not absorb too much liquid makeup, while the infused vitamin E provides a superbly smooth surface for application.
- Olay Ultra Moisture Body Wash: The result of over 50 years of Olay skin science, Olay’s body washes go beyond clean to improve the condition of skin over time. With continued use, skin becomes smooth and beautiful.
ABOUT WALGREENSAs the nation’s largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens ( www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,197 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers, provider practices, and in-store convenient care clinics, with more than 750 locations throughout the country.ABOUT PEOPLE’S CHOICENow in its 40 th year, the People’s Choice Awards continues to be the only major awards show voted on entirely by the public for fan favorites in music, movies and television. The People’s Choice official website at www.PeoplesChoice.com houses the voting platform where fans determine the categories, nominees and winners for the annual awards show. Every year, potential nominees are determined by national ratings averages, box-office grosses, music sales, social media presence and PeoplesChoice.com data, then vetted through EPoll Market Research. Fred Nelson is the President of People’s Choice, Mark Burnett and Jane Mun are the Executive Producers and the awards show is produced by Procter & Gamble Productions, Inc. (NYSE:PG).