Exclusive: Inside Pandora's Music Genome Project, Part Two

NEW YORK (TheStreet) -- In Part One of our look inside the Music Genome Project (MGP), Pandora's (P) VP/Playlists and Chief Scientist Eric Bieschke explained how Pandora personalizes the listening experience for each user.

He scratched the surface on some basics and discussed how Pandora's music analysts as well as MGP algorithms consider the musicological attributes of songs on a track-by-track basis. He dug deeper into the subject detailing how the MGP facilitates music discovery.

We left off the last discussion talking about the band Bronze Radio Return. Refer to June 2013's A View on Pandora From Indie Rock for the story of how the inclusion of Bronze Radio Return on Mumford and Sons Radio increased BRR's popularity.

That naturally led to the question of how does an indie or unknown act wind up on a popular station such as Mumford and Sons Radio. The conversation turns toward music psychology and, more generally speaking, how what plays on Pandora gains traction:

In the next video (on Page Two), we get into Bieschke's history as the second employee ever (after the founders) at Savage Beast Technologies, the startup that would become Pandora. From there, Bieschke's opens his "way back machine" and chronicles the history of Pandora from the early days to now. He also digs into the importance of Apple (AAPL) featuring Pandora on the first iPhone.

This is raw, behind-the-scenes video. Very little editing. And I like it that way because it really takes you into the trenches so you can better understand Pandora:

And to close Part Two, here's a quick preview of the real nitty gritty, easily my favorite part of this entire project.

As Bieschke starts to explain some of the Music Genome Project's mechanics we decided to take a quick break before digging into the greatest music geek minutia you'll ever witness:

So, yeah, coming up Monday morning at TheStreet in Part Three of this series, you'll see Bieschke and I do a blow-by-blow, song-by-song dissection of my personal Pandora Radio shuffle. Nobody outside of Pandora has ever been given this level of access inside the MGP. It's truly exclusive and unprecedented.

Stay tuned.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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