Goodyear Tire & Rubber Co (GT): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 2.9%. By the end of trading, Goodyear Tire & Rubber rose $0.39 (1.7%) to $23.76 on average volume. Throughout the day, 5,272,866 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 3,656,700 shares. The stock ranged in a price between $23.31-$23.95 after having opened the day at $23.46 as compared to the previous trading day's close of $23.37. Other companies within the Consumer Non-Durables industry that increased today were: Verso Paper ( VRS), up 387.7%, Delta Apparel ( DLA), up 9.2%, Swisher Hygiene ( SWSH), up 8.2% and American Apparel ( APP), up 5.5%.

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $5.8 billion and is part of the consumer goods sector. The company has a P/E ratio of 16.3, below the S&P 500 P/E ratio of 17.7. Shares are down 2.0% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income, notable return on equity, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, Vince ( VNCE), down 4.7%, Sequential Brands Group ( SQBG), down 4.2%, Female Health Company ( FHCO), down 3.3% and Prestige Brands Holdings ( PBH), down 3.3% , were all laggards within the consumer non-durables industry with PVH ( PVH) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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