Consumers crave phabletsMore than half of consumers (52 percent) who plan to buy a traditional smartphone in the next year indicated they would prefer a phablet. And while interest in phablets was significant, the surveyed also revealed that consumers continue to show strong interest in buying traditional smartphones and tablet PCs. During the next year, for instance, 52 percent plan to purchase a smartphone and 40 percent a tablet PC. Similarly, 41 percent intend to buy a HDTV and 38 percent a laptop. Consumers’ plans to buy these four types of multi-function devices – typically the most popular product categories in consumer electronics – far exceed the percentages that plan to purchase single-function devices such as home game consoles (25 percent), Global Positioning Satellite (GPS) navigation units (23 percent) and ebook readers (22 percent). High interest across the board in India Consistent with their keen interest in buying wearable technologies, consumers in India ranked highest among the six countries in the percentages that plan to buy consumer electronics products during the next year in numerous categories. For example, 80 percent plan to buy a smartphone; more than two-thirds (69 percent) a HDTV; nearly two-thirds (65 percent) a traditional tablet PC, and almost two-thirds (63 percent) a laptop PC. “India is clearly a major growth market for consumer electronics,” said Lewren. “Craving more personalized digital experiences, the country’s consumers rank among the world’s most willing to pay for and use consumer electronics devices – including wearable technologies.” Methodology In October and November 2013, Accenture conducted an online survey of 6,021 consumers in six countries: Australia, Canada, India, South Africa, the United Kingdom, and the United States. The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55 and over. The survey polled respondents about interest in buying numerous consumer electronics devices such as: 3D TVs; 4K TVs; basic mobile phones; desktop PCs; ebook readers; GPS navigation devices; in-vehicle entertainment systems; HDTVs; home game consoles; laptop PCs; portable gaming devices; regular TV; TV set-top box/cable boxes; smartphones; tablet PCs, and wearable devices.
About AccentureAccenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.