I have a fair number of Twitter-triggered meetings like this. I love them.
First, they showcase Twitter's highest power -- the ability to bring thoughtful and creative people together. Back in the day, I'd never come across the number and flavor of interesting humans I do on Twitter. And, if I did, I would have to mail them a letter or leave a message with a militant administrative assistant to get through. While great, the advent of email didn't bring about the type of social discovery and communication Twitter facilitates.
Twitter gives pukes like me access to a fascinating world. Praise be to Jack.
So, pursuant to that, this process sometimes helps me find out about things that otherwise fly under the radar prior to exploding onto the scene. My meeting with Weaver might have uncovered a prime example of something I'm talking about today that "everybody else" will be talking about tomorrow.
In fact, I reckon I'm on to what will be one of 2014's biggest original series. One that already has its own financing and "package" coming together.
I expect everybody from Time Warner's (TWX) HBO to Netflix (NFLX) to want what Weaver's about to sell -- an original program that chronicles the story of Mario Maglieri and his family, who left Chicago's tough crime scene to start a new life in Los Angeles in the music business. In the process, they helped launch the music scene that now defines the Sunset Strip at their iconic club, Whiskey A Go Go.
For color, an LA Times article from 1993 proves timeless. To this day, it provides an excellent history of the Whiskey and Maglieri's role.
So, working with the Maglieri family, Richard Branson's Virgin Produced, Hollywood TV financing/production company Georgeville TV as well as music licensing gurus Mozy Mosenko, Chris Tschupp and Colton Mitchell, Weaver has what he describes as the Sopranos meets Boardwalk Empire set amid the turbulent rock scene of the 1960's-1990's. All that's left before pitching what will be a fully-financed, straight-to-series project is to sign an A-list director (think Scorsese level) and writer (think Terence Winter level).
Weaver's no slouch himself. He knows how to package film and television projects and get them sold. He's currently one of the executive producers for a series set to hit CBS (CBS) this summer -- Extant starring Halle Berry from Steven Spielberg's Amblin Entertainment, written and created by Mickey Fisher . This project drew a flurry of "straight to series" orders from both cable and network distributors, a rarity in that business.
Whiskey A Go Go is a story right up my alley as well as anybody else who is obsessed with music and the Sunset Strip scene, but here's what really intrigues me ...