Priceline.com Inc. (PCLN): Today's Featured Leisure Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Priceline.com ( PCLN) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day up 0.2%. By the end of trading, Priceline.com fell $12.76 (-1.1%) to $1,132.68 on average volume. Throughout the day, 603,840 shares of Priceline.com exchanged hands as compared to its average daily volume of 607,900 shares. The stock ranged in price between $1,131.44-$1,152.69 after having opened the day at $1,147.00 as compared to the previous trading day's close of $1,145.44. Other companies within the Leisure industry that declined today were: Ctrip.com International ( CTRP), down 7.8%, 500.com Ltd ADR ( WBAI), down 4.9%, Home Inns & Hotels Management ( HMIN), down 3.6% and Dover Motorsports ( DVD), down 3.6%.

priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $59.8 billion and is part of the services sector. Shares are down 1.5% year to date as of the close of trading on Thursday. Currently there are 16 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, expanding profit margins and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Qunar Cayman Islands ( QUNR), up 10.7%, Empire Resorts ( NYNY), up 7.2%, Ignite Restaurant Group ( IRG), up 3.7% and Einstein Noah Restaurant Group ( BAGL), up 3.6% , were all gainers within the leisure industry with Chipotle Mexican Grill ( CMG) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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