Get ‘em while they’re crunchy! KFC announces an exciting twist to its Boneless chicken by offering it for a limited time in the brand’s signature Extra Crispy™ recipe. Extra Crispy Boneless will be available at KFC locations nationwide through February 2. And KFC is offering more ways than ever for customers to enjoy this crispy, crunchy variety – expanding on snack, lunch and dinner options by offering Extra Crispy Boneless in a Go Cup, 2-piece Combo or as part of a 10-piece Favorites Bucket.
In addition, KFC has created a series of exciting #HowDoYouKFC films, including one with X Games gold medalist Bryce Hudson doing the world’s first back flip on a motorcycle while eating lunch. The films can be found at www.kfc.com or on the brand’s YouTube page: www.youtube.com/kfc.“#HowDoYouKFC is so much more than an ad campaign. It’s an invitation to consumers to rediscover the KFC brand and our delicious food,” said Jason Marker, Chief Marketing Officer for KFC U.S. “We want it to inspire every KFC fan to share what they love about us and how KFC fits into their lives in a relevant, meaningful and personal way. And we’ll keep an eye out for epic responses that might land one of our fans in a KFC commercial.” The #HowDoYouKFC ad campaign is part of a larger, integrated movement for the KFC brand. Point-of-purchase displays, uniforms, packaging, in-store greetings (“ Welcome! How would you like to KFC today?”), digital and social assets and all other consumer touch points will also reflect #HowDoYouKFC. The #HowDoYouKFC movement launched with 10 spots that feature Extra Crispy Boneless, airing in primetime through Feb. 2, and it will continue as products and promotions are introduced throughout 2014. About KFC KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken®, Extra Crispy Tenders and Extra Crispy Boneless, with home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook ( www.facebook.com/KFC) and Twitter ( www.twitter.com/kfc).