NEW YORK (TheStreet) -- Target (TGT) shoppers have had to worry about being one of the millions of customers involved in a massive credit card security breach, now they also have to worry whether the gift cards they bought during the holiday season have been activated.
The discount retail chain with nearly 2,000 stores confirmed a small portion of gift cards sold recently were not properly activated.
Target spokeswoman Molly Snyder said on Thursday that less than 0.1% of the cards sold during the holiday period were affected. The company apologized and promised to still honor the gift cards.
If customers discover their gift card has not been activated, they can bring it to the guest service desk at their local Target store or call 1-800-544-2943 for assistance, Snyder added.
Target suffered a PR nightmare last month after it said that more than 40 million credit and debit card transactions at its U.S. stores had been hacked over a period of three weeks during the busiest shopping time of the year.
The event has been labeled as one of the largest security breaches ever. Last week that information related to shoppers' PIN numbers were also compromised, the retailer said.
Target said the issue has been resolved but it is working with federal agencies in an ongoing investigation.
Despite the security breach, Piper Jaffray analyst Sean Naughton raised his fourth-quarter comparable-sales estimates for Target from flat to positive 1.5%.
Naughton wrote in a note on Thursday that customers responded well to Target's "holiday offerings and more importantly its upgraded assortments in the electronics category." Naughton rated the company at "overweight."