Choosy Mobile App Launches To Drive High-Quality Interactions

Just in time for the New Year, MeetMe, Inc. (NYSE MKT:MEET), the public market leader for social discovery, announced the launch of Choosy, a new stand-alone application for meeting new people. This application is optimized to encourage high-quality connections with new people and is separate from the company’s core MeetMe application.

“Choosy asks simple questions to break the ice among users,” said Geoff Cook, CEO of MeetMe. “Many users of social apps, like Tinder, tend to be bombarded with low-quality messages like ‘hey,’ or ‘what’s up.’ Choosy solves this problem by using simple icebreaker questions. Rather than relying on double-sided matches based only on the quality of a profile photo, Choosy drives high-quality conversations by helping its users say something of interest. With so many New Year’s resolutions around relationships and meeting new people, we pushed to get the app out as close to the New Year as possible.”

To meet people on Choosy, you must first answer simple questions chosen by the users themselves. Those users then have a choice to accept or reject your answers. If they accept, you can continue the conversation that started with your answer. If they reject you, they may provide a reason to help you improve future answers, and then you can no longer communicate with that user.

“Choosy’s mission, as well as the mission for all of our apps, is to facilitate and deepen connections among people,” said Catherine Cook, co-founder and Vice President of Brand Strategy of MeetMe. “As an avid user of people discovery apps, I know too well just how many low quality messages you receive. Choosy provides a useful filter. Only people who answer your question ‘right’ can message you – and now you have something to talk about.”

Choosy is now available on Android and available for download in the Google Play Store, and is scheduled to be available on iPhone in the coming weeks.

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT:MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including statements regarding expected performance of the new application, its optimization to encourage high-quality connections with new people, its ability to connect people with icebreaker questions, and the future availability of the application on iPhone. All statements other than statements of historical facts contained herein, including statements regarding the continued growth in our core platform, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ include the risk that users will not accept our mobile application or that not enough people will use the application to create a large pool of other users, thereby diminishing the experience for the application’s users, the risk that our new application will not function easily or otherwise as anticipated, the risk that unanticipated events affect the functionality of our application with popular mobile operating systems, any changes in such operating systems that degrade our mobile application’s functionality and other unexpected issues which could adversely affect usage on mobile devices. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2012 and the Current Reports on Form 8-K filed with the SEC on May 1, 2013, October 1, 2013 and November 6, 2013. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Copyright Business Wire 2010