Thousands Of Kansas City Residents To Commit To Live Healthier, More Active Lives In 2014 At Commitment Day 5K Fun Walk/Run

Life Time Fitness (NYSE:LTM):
       
WHAT:     Thousands will lace up their sneakers in Kansas City on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.
 

Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.
 

Commitment Day Kansas City benefits the Supporting Kids Foundation which provides financial support for families battling childhood cancer through corporate partners, individual donors and community based events that are as entertaining as they are meaningful.
 
     

For more information or to register, visit commitmentday.com/kansas-city/.
WHEN: January 1, 2014
      10 a.m.
WHERE: Commitment Day Kansas City
 
      The course starts and finishes at Life Time Fitness Overland Park (135th & Metcalf).
STORY IDEAS: Story angles leading up to Commitment Day include:

• Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.

• Couch to 5K – a healthier life starts with a single step in the right direction

• How to prep for Commitment Day

• How to make and keep a New Year’s Commitment

• New Year, New You
 
Story angles day-of include:

• Thousands in the community toeing the start line to a healthier life

• Human interest – inspiring stories from Jan. 1 5K walk/run event participants

• Starting new traditions for you and your family

• Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
     

• New Year, New You
 

Copyright Business Wire 2010

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