Hundreds Of Boca Raton Residents To Commit To Live Healthier, More Active Lives In 2014 At Commitment Day 5K Fun Walk/Run

Life Time Fitness (NYSE:LTM):
WHAT:     Hundreds will lace up their sneakers in Boca Raton on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.

For more information or to register, visit
WHEN: January 1, 2014
      11 a.m.
WHERE: Commitment Day Boca Raton

The 3.1 mile course will start at the entrance of the Arvida Park of Commerce on Yamato Road, heading up a beautiful shaded road in the form of a T shape. The race will end at Life Time Athletic Boca Raton, where musicians and singers will rock runners to their core with upbeat jams.
STORY IDEAS: Story angles leading up to Commitment Day include:

• Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.

• Couch to 5K – a healthier life starts with a single step in the right direction

• How to prep for Commitment Day

• How to make and keep a New Year’s Commitment

• New Year, New You
Story angles day-of include:

• Hundreds in the community toeing the start line to a healthier life

• Human interest – inspirational stories of those completing the Jan.1 5K walk/run event

• Starting new traditions for you and your family

• Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014

• New Year, New You

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