Hundreds Of Salt Lake City Residents To Commit To Live Healthier, More Active Lives In 2014 At Commitment Day 5K Fun Walk/Run

Life Time Fitness (NYSE:LTM):
   
WHAT:

Hundreds will lace up their sneakers in Salt Lake City on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

 

Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.

 

For more information or to register, visit www.commitmentday.com/salt-lake-city.

 
WHEN:

January 1, 2014

9 a.m.

 
WHERE:

Commitment Day Salt Lake City

 

The course will start and finish at Life Time Fitness South Jordan (10996 South River Front Parkway).

 
STORY IDEAS:

Story angles leading up to Commitment Day include:
  • Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.
  • Couch to 5K – a healthier life starts with a single step in the right direction
  • How to prep for Commitment Day
  • How to make and keep a New Year’s Commitment
  • New Year, New You

Story angles day-of include:
  • Thousands in the community toeing the start line to a healthier life
  • Human interest – why they battled the cold to complete the Jan. 1 5K walk/run event
  • Starting new traditions for you and your family
  • Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
  • New Year, New You

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