As holiday festivities come to an end with full stomachs and fear of the scale, attention turns to the start of 2014 and another year of making resolutions that typically fail. In a new survey released today, Life Time – The Healthy Way of Life Company (NYSE: LTM) asked more than 1,400 individuals about the power of making commitments versus resolutions, and found that 75 percent are committing to improving their overall fitness, diet and nutrition in the new year, while only 12 percent noted growing in their work or career and 10 percent noted spending more time with family.
The primary motivators for committing to a healthy, active lifestyle vary; however, the study found most people focus on themselves. Eighty-six percent cited “seeing results” or “improving my health and decreasing existing health risks” as their primary motivator while a mere 11 percent noted “being there for my family,” and only 1 percent said they were motivated by financial incentives such as lower insurance costs.Finally, it seems everyone strives for that ideal weight but, when asked what people would commit to giving up in order to maintain that ideal weight forever, only 3 percent were willing to give up sex while 6 percent would let go of their cell phones. By contrast, 22 percent would forego wearing makeup and 59 percent would easily give up social media to keep the scale at that perfect number. No matter the motivators or reasons people make commitments, Commitment Day is designed for everyone to take a stand for their own health and an easy way for individuals or families to start a new, healthy tradition. For more information about Commitment Day, or to register for a January 1 fun walk/run near you, visit www.commitmentday.com. Like Commitment Day on Facebook at www.facebook.com/commitmentday and follow the movement on Twitter at www.twitter.com/commitmentday. Survey MethodologyThe Commitment Day survey was conducted by Life Time – The Healthy Way of Life Company sm among 1,419 U.S. adults ages 18+, who are members of Life Time Fitness or Life Time Athletic destinations, or who have participated in Life Time Athletic Events. About Life Time Fitness, Inc.As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables members to achieve this by providing the best programs, people and places of uncompromising quality and value. As of Dec. 25, 2013, the Company operated 108 centers under the LIFE TIME FITNESS ® and LIFE TIME ATHLETIC ® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.