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NEW YORK (TheStreet) -- Don't be scared away by the naysayers, Jim Cramer told his "Mad Money" TV show viewers Thursday as he kicked off the new year. Cramer said there were a lot of "obvious" things wrong in 2013, too, but in the end we ended up just fine.
Cramer reminded viewers that in 2013 the market's critics had a lot of things to crow about as well, including a debt ceiling debate, a government shutdown, "Obamacare," a slowdown in China and economic woes everywhere from Cyprus to Brazil. But how did the markets do despite these "obvious" shortcomings? Well, the Dow Jones Industrial Average ended up gaining 29.6%, including dividends, for 2013. Not too shabby.
How can that be? Cramer said it's because the naysayers forgot their basic economics, the laws of supply and demand. In 2013, we ran into a shortage of everything from commercial real estate to autos and even PCs. More importantly, there just weren't enough shares of high-quality companies out there. That, he said, leads to higher stock prices.
The cynics will never admit they're wrong, Cramer concluded, but with 2013 as our guide, 2014 is looking pretty good despite rising interest rates, a new Federal Reserve chair and a multitude of other woes.
Time to Pick Some Stocks
It looks like 2014 is going to be a great year for stock picking, Cramer told viewers, which is why he's running down the list of all 30 stocks in the Dow to see which ones should be on your shopping list this year.
American Express (AXP): Cramer said this stock, which he owns for his charitable trust, Action Alerts PLUS, is overvalued in the short term but will gravitate towards 17 times earnings after a pullback.
AT&T (T): Cramer said he's not a fan because the momentum lies with AT&T's rivals.
Boeing (BA): The new aerospace cycle is upon us and that means seven years of profits for Boeing, which Cramer sees at $170 by the close of 2014.
Caterpillar (CAT): With the U.S. and China picking up steam, this hated stock might actually show some growth as well.
Chevron (CVX): This stock will stay stuck in neutral without a breakup or other catalyst.
Cisco (CSCO): Competition is eating Cisco's lunch, but with easy compares it just may be able to stage a comeback.
Coca-Cola (KO): Public opinion is shifting away from carbonated soda and this stock's 2.7% yield isn't enough to save it.
Walt Disney (DIS): With an excellent CEO, great earnings and the Star Wars franchise, Disney could see $86 a share.
DuPont (DD): This stock is headed to $80, said Cramer, thanks to a successful spinoff of its titanium dioxide business.
Exxon Mobil (XOM): Production growth is back and that mean $115 a share for this lumbering oil giant.
Stocks Picks, Part 2
Continuing with his in-depth look at all 30 Dow stocks, Cramer noted:
General Electric (GE): This stock is ready to roar as it sheds its financial arm in favor of returning as a great American industrial giant.
Goldman Sachs (GS): Here's one stock that actually benefits from the new Volcker rule. Cramer said $200 a share is entirely feasible.
Home Depot (HD): With a boom in spending on homes, this stock trades well below its average and has a buyback to boot.
IBM (IBM): No one trusts the earnings estimates for IBM, but with easy compares $200 a share is possible for this Warren Buffett-endorsed company. Cramer said he's still not a fan.
Intel (INTC): This company has new chips and a strong balance sheet thanks to shedding weaker divisions. Cramer said he is a fan of this stock.
Johnson & Johnson (JNJ): This Action Alerts PLUS name needs to shed its diagnostics business, said Cramer, do that and it sees $108 a share.
JPMorgan Chase (JPM): Investors will pay more for the leaner, simplerJP Morgan. Cramer expects an excellent quarter.
McDonald's (MCD): This company is being eaten alive by the healthy eating trend, but still could see $105 a share with just two consecutive positive monthly sales numbers.
Merck (MRK): This stock also needs a breakup to reignite growth, said Cramer.
Microsoft (MSFT): Yet another breakup story. Cramer said $45 a share is possible as investors ponder the possibilities.
Cramer was bearish on LeapFrog (LF).
Stock Picks, Part 3
For his final installment of his Dow 30 assessment, Cramer made the following observations:
Nike (NKE): Cramer said this Action Alerts PLUS name is really a stealth technology company worth $90 a share.
Pfizer (PFE): This stock will be hard pressed to eek over $34 a share, said Cramer.
Procter & Gamble (PG): It would be wrong to sell P&G at these levels with big changes afoot at the company. Cramer sees $95 a share in 2014.
Travelers (TRV): Lots of upside ahead for insurers because interest rates are on the rise.
UnitedHealth Group (UNH): This stock is a win-win no matter what happens with "Obamacare."
United Technologies (UTX): With the sequester behind it, only the strength in the company's aerospace and HVAC businesses lie ahead. Cramer sees $135 a share.
Verizon (VZ): Competition may be picking up but $54 a share is still feasible for Verizon.
Visa (V): What's not to like at Visa? Cramer said it's one of his faves for 2014 with a $280 a share price target.
Wal-Mart (WMT): This stock is problematic, said Cramer, with competition and a new CEO creating a lot of questions for investors.
3M (MMM): Growth and innovation will propel 3M to $160 a share, said Cramer.
No Huddle Offense
In his "No Huddle Offense" segment, Cramer told viewers that when it comes to all the reports and data points they're bombarded with every day, only the Labor Department's weekly payroll numbers matter to the markets.
That's how so many economically sensitive names including 3M, FedEx (FDX) and Cummins (CMI), an Action Alerts PLUS holding, were able to rally in recent days. The economy is recovering, Cramer concluded, and these stocks just cannot be kept down.
To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.
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-- Written by Scott Rutt in Washington, D.C.
To email Scott about this article, click here: Scott Rutt