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Bank of New York Mellon ( BK) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day up 0.6%. By the end of trading, Bank of New York Mellon rose $0.49 (1.4%) to $34.37 on light volume. Throughout the day, 3,376,862 shares of Bank of New York Mellon exchanged hands as compared to its average daily volume of 4,619,300 shares. The stock ranged in a price between $33.99-$34.42 after having opened the day at $34.09 as compared to the previous trading day's close of $33.88. Other companies within the Financial Services industry that increased today were: IntercontinentalExchange Group ( ICE), up 13.7%, iPath Long Extended Russell 1000 TR Index E ( ROLA), up 6.0%, Mexico Fund ( MXF), up 6.0% and ProShares Ultra MSCI Pacific ex-Japan ( UXJ), up 6.0%.

The Bank of New York Mellon Corporation provides various financial products and services worldwide. It operates through Investment Management, Investment Services, and Other segments. Bank of New York Mellon has a market cap of $38.9 billion and is part of the financial sector. The company has a P/E ratio of 18.6, above the S&P 500 P/E ratio of 17.7. Shares are up 31.8% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Bank of New York Mellon a buy, 2 analysts rate it a sell, and 9 rate it a hold.

TheStreet Ratings rates Bank of New York Mellon as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, attractive valuation levels, expanding profit margins, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, PowerShares DB Base Metals Double Short ETN ( BOM), down 7.9%, ProShares UltraShort Russell1000 Growth ( SFK), down 7.7%, VelocityShares Daily 2x VIX Short Term ETN ( TVIX), down 6.2% and Direxion Daily Russia Bear 3X Shares ( RUSS), down 5.4% , were all laggards within the financial services industry with Apollo Global Management ( APO) being today's financial services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider Financial Select Sector SPDR ( XLF) while those bearish on the financial services industry could consider Proshares Short Financials ( SEF).

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