Ford (F) to Reportedly Debut Aluminum Truck at Detroit Auto Show

NEW YORK (TheStreet) -- Ford (F) will reportedly unveil a new aluminum F-Series truck prototype at the Detroit Auto Show in January 2014, according to a report from Bloomberg.

The aluminum truck would be part of the 2015 model year, and will be lighter than the current F-150 truck. The prototype will reportedly get close to 30 miles per gallon of gasoline on the highway, compared to the estimated 23 mpg highway of the most efficient 2014 model F-150. The change would help Ford move closer to new U.S. fuel economy standards that will require an average of 54.5 mpg across each carmaker's fleet by 2025.

The transition to aluminum from steel will pose some complications for Ford, however. Factories may have to shut down for six weeks to switch out the current machinery and robots used to build the trucks for those that can better handle the lightweight metal.

The new aluminum F-Series truck will reportedly come to market sometime in the second half of 2014.

Late afternoon Monday the stock was down 1.8% at $15.14 a share.

TheStreet Ratings team rates Ford as a "buy" with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate FORD MOTOR CO (F) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

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