NEW YORK, Dec. 18, 2013 /PRNewswire/ -- L'Oreal USA in partnership with Roku, a creator of streamlining software platforms has launched a Connected TV app called OnBeauty. OnBeauty is designed for those with Connected TV (CTV) devices enabling tablet-like applications to be viewed and explored on television screens via an internet connection. L'Oreal USA's OnBeauty will be the go-to beauty hub for CTV audiences featuring how-to videos and entertainment content, a robust cross-brand collection of products and social sharing straight from an individual's remote control. The app will feature a majority of L'Oreal USA's brands. OnBeauty is one of Roku's first pioneer apps built by an advertiser and the only Beauty app of its kind. L'Oreal is continuing its march towards being an innovator in the beauty space," said Marc Speichert, Global CMO Leader, L'Oreal. "We are one of the first few brands in the US – and certainly one of the first Beauty brands to build unique content and an exceptional experience for the CTV audience on this new platform. 2014 will be another big year for us as we continue to focus on new and emerging platforms that are relevant to our audience." With 43% of US households having connected TVs (source: eMarketer) Roku is reinventing TV in the connected age, offering viewers a premium video experience that is the interconnection of content, social and eventually commerce. The L'Oreal OnBeauty app was developed in partnership with Brightline, a global provider of rich media solutions for TV, for the entertainment and advertising industries. About L'Oreal USAL'Oreal USA, headquartered in New York City, is the largest subsidiary of the L'Oreal Group, the world's leading beauty company. In addition to corporate headquarters in New York City, L'Oreal USA has Research and Innovation and Manufacturing and Distribution facilities across seven other states including Arkansas, Illinois, Kentucky, New Jersey Ohio, Texas and Washington. The company's portfolio of leading brands includes Lancome, Giorgio Armani Beauty, Yves Saint Laurent Beaute, Viktor & Rolf, Diesel, Cacharel, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel, Kerastase and Shu Uemura Art of Hair. The U.S. is the base for product development, international marketing and advertising of L'Oreal's thirteen American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals, Dermablend, Clarisonic and Urban Decay. For more information on our brands visit www.lorealusa.com or follow us on Facebook at L'Oreal USA - Corporate Facebook Page and Twitter @LOrealUSACorp. About RokuRoku launched the first device to stream Netflix to the TV in 2008, and since then has sold more than 5 million Roku streaming players in the U.S. Roku players are also available in Canada, the U.K. and the Republic of Ireland. In addition, Roku works with OEMs who create Roku Ready® devices which access the Roku streaming platform. Roku Ready devices can be purchased from major retailers in the U.S. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S. For more information or to purchase directly from Roku, visit www.roku.com. Roku and Roku Ready are registered trademark of Roku, Inc. in the U.S. and in other countries.