Why Ford (F) is Getting Crushed

NEW YORK (TheStreet) -- Disappointing 2014 projections sent Ford Motor Co (F) shares lower during Wednesday's session, losing 7.9% to $15.38 by late morning.

The automaker said it expects lower pretax profit next year between $7 billion and $8 billion, $500 million lower than an estimated $8.5 billion in the current year. Causing concern, its North America division will see operating margins in the range of 8% to 9%, lower than a previously expected 10%.

The Michigan-based business is slated to launch its most aggressive product schedule in its history, with 23 all-new or refreshed vehicles set to be released, double the 11 vehicle launches in 2013.

"In 2014, we are investing across the world to support next year's launches, but also to drive profitable growth beyond 2014 as we serve more customers in more markets and in more segments," said Ford's Executive Vice President Bob Shanks in a statement.

TheStreet Ratings team rates FORD MOTOR CO as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate FORD MOTOR CO (F) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

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