Apple (AAPL) Wants iAds To Compete With Pandora (P) Ads

NEW YORK (TheStreet) -- Apple (AAPL) is reportedly putting a renewed focus on its iAds team with an emphasis placed on iTunes Radio and a real-time bidding system.

A report from AdWeek claims that Apple's advertising team is now tasked with pushing ads on iTunes Radio, the company's competitor to Internet radio service Pandora (P). Pandora recently starting pushing its own advertising division with hundreds of new employees hired to local sales offices.

The iAds team at Apple is also reportedly working on a real-time bidding system that will help automate in-app ad sales on iOS. Such a system would make it easier for advertisers to buy banner ads inside apps, and potentially lower the prices of said ads.

A real-time bidding system may also help the company compete with Google (GOOG), Twitter's (TWTR) MoPub, and Millennial Media (MM) in the mobile ads market. Apple's iAds are currently more expensive and therefore open to fewer advertisers than ad networks offered by its competitors.

TheStreet Ratings team rates APPLE INC as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:

"We rate APPLE INC (AAPL) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

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