Four Points By Sheraton Opens Second Hotel In Jacksonville, Florida

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced its rapidly expanding Four Points brand has opened its second hotel in Jacksonville, Florida. Four Points by Sheraton Jacksonville Beachfront features 72 spacious oceanfront suites with the classic style and uncomplicated comfort that has made Four Points a hit with guests worldwide. Owned by Oceanfront Lodging II Inc., the hotel just completed a $2 million renovation prior to raising the Four Points flag.

“Four Points by Sheraton Jacksonville Beachfront is a terrific new option for travelers to the vibrant city of Jacksonville, offering them an unbeatable beachfront location,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “At Four Points we deliver great design, genuine service and extras that guests love like fast and free WiFi, free bottled water, and fresh local craft beer on tap with the Best Brews™ program.”

Located directly on the white sands of Jacksonville Beach, the hotel offers an outdoor pool and whirlpool, a 24-hour fitness center, full-service dining and 1,800 square feet of state-of-the-art meeting space. All suites are oceanfront with a private balcony offering an unobstructed view of Jacksonville Beach and the Atlantic Ocean. The hotel is convenient to the Mayo Clinic Jacksonville, Naval Station Mayport, Jacksonville Zoo & Gardens, Jacksonville Landing and EverBank Stadium, home of the NFL’s Jacksonville Jaguars.

“We are delighted to raise the Four Points flag at our newly refurbished beachfront hotel and expect it will soon become a top choice among business and leisure travelers,” said Ofelia Bush, Director of Sales, Four Points by Sheraton Jacksonville Beachfront. “By becoming a Four Points, we can also leverage the power of Starwood and connect with even more travelers through the award-winning Starwood Preferred Guest program.”

About Four Points

Comfort isn’t complicated: With over 175 Four Points by Sheraton hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (R) (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Shivam Properties Management

Shivam Properties Management develops, manages and operates within Florida and California, where it knows its market best. With over 25 years experience in the real estate market, Shivam Management is poised to seize new opportunities and strengthen its competitive position as it continues to focus on select target markets and property types that offer the best potential for income and capital growth.

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