With many schools and businesses preparing to break for the winter holidays this week, Starbucks (NASDAQ:SBUX) anticipates record purchases and activations of Starbucks Cards on Thursday, December 19. Last year, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on the Thursday before Christmas – representing nearly 1,500 cards purchased per minute in the U.S. and Canada.
Starbucks offers many ways to give the gift of coffee. Starbucks Cards can be purchased in a variety of designs or holiday imagery. Digital gift cards (eGifts) can be ordered and given through the company’s website ( www.starbucks.com/shop/card/egift), iOS mobile app or through Facebook and Twitter in the U.S.Starbucks Cards are the gift that keeps on giving. When customers register a Starbucks Card with the My Starbucks Rewards™ loyalty program, they start earning Stars that can be redeemed for Starbucks® beverages and food. Details can be found at www.starbucks.com/rewards. About Starbucks Coffee Company Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at starbucks.com.