Life Time Fitness (NYSE:LTM):
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| WHAT: | Hundreds will lace up their sneakers in Columbus on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event. Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014. The Columbus event is an informal fun run hosted at Life Time Fitness Dublin. There is no entry fee for this event. Shirts will be available for purchase at the event. For more information or to register, visit commitmentday.com/columbus/. |
| WHEN: | January 1, 2014 10 a.m. |
| WHERE: | Commitment Day Columbus The course will start and finish at Life Time Fitness Dublin. 3825 Hard RoadDublin, OH 43016 |
| STORY IDEAS: | Story angles leading up to Commitment Day include: - Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.
- Couch to 5K – a healthier life starts with a single step in the right direction
- How to prep for Commitment Day
- How to make and keep a New Year’s Commitment
- New Year, New You
Story angles day-of include: - Hundreds in the community toeing the start line to a healthier life
- Human interest – why they battled the cold to complete the Jan. 1 5K walk/run event
- Starting new traditions for you and your family
- Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
- New Year, New You
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