QUÉBEC, Dec. 16, 2013 /CNW Telbec/ - One of Canada's leading disability insurance providers, Penncorp Life Insurance Company is pleased to announce that, effective January 6, 2014, it will be known as La Capitale Financial Security Insurance Company. Along with this name change, the company will take on a new visual identity with the colours of La Capitale Financial Group, its parent company since 2006.Excellent reputation This change reflects the key position that the company holds in the La Capitale group. "Including Penncorp under the La Capitale banner will increase awareness of our brand, while allowing us to leverage the synergies among our subsidiaries and position ourselves as a life and health insurance leader," declared Steven Ross, President and Chief Operating Officer of La Capitale Financial Group's Life and Health Insurance and Financial Services division. "Penncorp's solid foundation and excellent reputation in English Canada make it our financial group's ambassador of choice." Specialist in disability Insurance This Mississauga-based company specializes in the design and distribution of insurance products and financial solutions tailored to the unique needs of self-employed, skilled tradespeople and other individuals who do not have easy access to traditional insurance and financial products. Penncorp offers the best hospitalization and disability Insurance products in the country. Its connection to La Capitale gives the company access to a wide range of life and health insurance and savings products. Benefits for our customers "We are very proud of our results and of our affiliation with La Capitale Financial Group," said Scott Hunt, Vice-President of Operations. "It has made us even stronger and has put us in an even better position to enable our customers to benefit from solutions that meet their needs." About Penncorp Penncorp maintains a strong financial position, managing assets in excess of $460 million and serving over 100,000 policyholders. The company pays in excess of $2,000,000 in benefits to clients every month. It's in the No. 6 in Disability Insurance providers in Canada. About La Capitale Financial Group La Capitale Financial Group has a strong presence throughout Canada. With over 2,900 employees and partners and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. With assets of over $4.7 billion, La Capitale occupies a choice position among leading insurers in Canada. SOURCE La Capitale Financial Group Inc.