PROS ® (NYSE: PRO), a big data software company, today announced its acquisition of SignalDemand, Inc., a privately held software company headquartered in San Francisco, with approximately 40 professionals. Under the terms of the all-cash transaction, PROS will pay $13.5 million to acquire SignalDemand. SignalDemand provides predictive and prescriptive analytics and optimization for resource-based and commodity-driven businesses. Through its SaaS-based solutions, SignalDemand delivers real-time recommendations to help companies make price and mix decisions across products, customers and channels. Using patented data science to process thousands of variables, SignalDemand’s solutions enable better day-to-day decision-making for growing sales and profits. SignalDemand partners with leading companies such as IBM and SAP to serve companies in the agri-business, food, chemicals, mill products and wholesale distribution industries. To learn how SignalDemand and its partners enable their customers to outperform, watch this customer success video. “The acquisition of SignalDemand represents another step in our mission to help customers outperform by providing big data solutions that drive growth,” said PROS President and CEO Andres Reiner. “SignalDemand’s big data applications broaden PROS core offering for companies in resource-based and commodity-driven industries, helping them to better serve their customers in volatile markets with greater confidence and agility.” Reiner continued: “PROS and SignalDemand share a common culture, with a passion and commitment to customer success and innovation. We welcome SignalDemand’s employees, customers and partners to PROS.” “PROS and SignalDemand are a natural fit, with our shared belief that big data is an untapped source of growth for many companies,” said SignalDemand CEO Mark Tice. “Our customers and partners will continue to realize great value from our solutions and will benefit from PROS on-going commitment to innovation and customer success.” Further details, including financial impacts regarding the acquisition, will be provided when the Company reports its fourth quarter and full-year financial results.