Lastly, I want to take a look at the relative search interest for Athleta, an increasingly tough competitor for Lululemon: chartaletha
As with the other two charts we've seen, relative search interest for Athleta sits at an expected all-time high in December. In 2008, Gap bought Athleta for $150 million, and since then the parent company has actively expanded and integrated its brand. In the most recent third quarter conference call, management seemed exceptionally positive when discussing Athleta's future. Year to date, shares of Gap have done especially well, with returns of 23%.
It is impossible to tell if yoga pants are a fad or something more. All-time high relative search interest throughout the industry would lead us to believe many consumers are getting a pair for Christmas this year.
When the fourth quarter comes around, I will be looking for strength within the yoga pants market segment.
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At the time of publication the author had no position in any of the stocks mentioned.
This article was written by an independent contributor, separate from TheStreet's regular news coverage.