Facebook-owned Instagram announced Instagram Direct on Thursday, a feature allowing the direct sending of private pictures and videos to users, a similar functionality to rival Twitter's (TWTR) Direct Messages.
"I would look toward any pullback into the $49 range prior to Dec. 20 as a setup for a chance to scalp. There is a big ceiling around $54-$55, which is where I would look to sell into the move," wrote financial contributor Timothy Collins in a Real Money Pro article on Thursday.
TheStreet Ratings team rates Facebook Inc as a Hold with a ratings score of C-. The team has this to say about their recommendation:
"We rate Facebook Inc (FB) a HOLD. The primary factors that have impacted our rating are mixed -- some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company's return on equity has been disappointing."