Mercedes-Benz Of Fort Mitchell, With Help From GE, Is Realizing Its Dream—an All-LED Lighting Facility That Drives The Client Experience Beyond Expectations. (Photo: General Electric)

Mercedes-Benz of Fort Mitchell, Ky.,with help from GE, is realizing its dream of the ultimate automotive dealership—an all-LED lighting facility inside and out.
Mercedes-Benz of Fort Mitchell, with help from GE, is realizing its dream—an all-LED lighting facili ...

Mercedes-Benz of Fort Mitchell, with help from GE, is realizing its dream—an all-LED lighting facility that drives the client experience beyond expectations. (Photo: General Electric)

“We designed the building to be intuitive—there are lights that guide you to each area. Every lumen on the property is LED. GE did more than deliver the products we needed—it found solutions to the obstacles we faced,” said Bernie Moreno, president of Collection Auto Group.

The dealership uses GE Evolve™ LED Area Lights and Evolve™ LED Post Tops to illuminate its driveway and inventory. Advanced optics aim light precisely where it’s needed and away from neighbors’ yards.

Dimming and on/off scheduling of all LED fixtures is managed by GE’s LightSweep™ control system. Intelligent control also enables GE’s LED area lights to be dimmed to 10 percent lumen output between 10 p.m. and 5 a.m., with each fixture using just 28.5 watts of electricity. For security, the lights instantly return to full brightness when motion sensors identify a vehicle entering the lot.

Illuminating the dealership’s lavish showroom, inviting offices and captivating client areas, including a café, is a collection of GE’s Lumination™ LED Luminaires. Throughout the service center, suspended pendants and blade-like fixtures also help cut a striking aesthetic while slashing costs along with an assortment of efficient GE LED PAR20 lamps.

GE Albeo™ LED High Bay fixtures deliver light across the shop floor, detail bay and parts department, meaning mechanics won’t be left in the dark whether under the hood or in the pit—where LED lighting is also installed.

The world’s first all-LED Mercedes-Benz dealership further uses GE’s Evolve LED Garage Lights in an attached canopy and car wash, and Evolve LED Wall Packs to illuminate the building’s perimeter. GE’s Tetra® PowerGrid and LED Architectural lighting also adds visual appeal to signs among other decorative elements.

Mercedes-Benz of Fort Mitchell will use about 40 percent less lighting energy with LED than with conventional technologies, saving $46,000 a year.

“We've chosen to continue our relationship with GE for several reasons: They're the standard of the lighting world, and they're a great partner, so we've embarked on a process where every dealership we build going forward is going to be a 100 percent all-LED dealership, starting with this one,” added Moreno.

To learn more and to request a free lighting audit, visit

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 14,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit

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