COOKEVILLE, Tenn., Dec. 12, 2013 /PRNewswire/ -- The 25 dealerships that comprise the Tennessee Toyota Dealers will once again serve as the title sponsor of the 7th Annual Toyota East/West All-Star Classic. Scheduled for this Friday, the annual showcase of blue-chip football talent will be held at Tennessee Tech University's Tucker Stadium in Cookeville. The game kicks off at 7 p.m. Central Time and features 88 of Tennessee's top high school football seniors, divided into East and West squads. The game is organized by the Tennessee Athletic Coaches Association (TACA), who selects the players and coaches for the all-star battle. This year's game will be carried live across Tennessee, via the following stations: WUXP MyTV 30, Nashville; MyVLT, Knoxville; WAPK MyTV, Tri-Cities; and MyTV in Chattanooga. The broadcast will also be streamed live and on-demand via rivalrythursday.com. For more information on this year's game, follow it on Twitter @tnallstar. The Tennessee Toyota Dealers have served as the title sponsor of this contest since the inaugural game in 2007. As part of this annual sponsorship, Toyota's dealers help transport, feed and accommodate the student-athletes during a busy four-day schedule. The dealers also play a role in promoting the game and its players in their respective local communities. About ToyotaToyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com. SOURCE Toyota Motor Sales, USA, Inc.