Today's Stocks Driving Success For The Consumer Goods Sector

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading down 81 points (-0.5%) at 15,762 as of Thursday, Dec. 12, 2013, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,157 issues advancing vs. 1,771 declining with 147 unchanged.

The Consumer Goods sector currently sits down 0.2% versus the S&P 500, which is down 0.2%. A company within the sector that increased today was Icahn ( IEP), up 4.5%. On the negative front, top decliners within the sector include Lululemon Athletica ( LULU), down 10.9%, Royal Philips ( PHG), down 1.9%, Coca-Cola ( KO), down 1.2%, Kimberly-Clark Corporation ( KMB), down 1.1% and Colgate-Palmolive Company ( CL), down 0.9%.

TheStreet would like to highlight 3 stocks pushing the sector higher today:

3. VF Corporation ( VFC) is one of the companies pushing the Consumer Goods sector higher today. As of noon trading, VF Corporation is up $3.22 (1.4%) to $232.42 on average volume. Thus far, 227,700 shares of VF Corporation exchanged hands as compared to its average daily volume of 581,600 shares. The stock has ranged in price between $228.94-$232.61 after having opened the day at $229.50 as compared to the previous trading day's close of $229.20.

V.F. Corporation designs and manufactures, or sources from independent contractors various apparel and footwear products primarily in the United States and Europe. VF Corporation has a market cap of $25.5 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 22.0, above the S&P 500 P/E ratio of 17.7. Shares are up 51.8% year to date as of the close of trading on Wednesday. Currently there are 12 analysts that rate VF Corporation a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates VF Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, reasonable valuation levels and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook. Get the full VF Corporation Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

2. As of noon trading, Johnson Controls ( JCI) is up $0.50 (1.0%) to $50.44 on average volume. Thus far, 2.2 million shares of Johnson Controls exchanged hands as compared to its average daily volume of 4.1 million shares. The stock has ranged in price between $49.98-$51.16 after having opened the day at $50.76 as compared to the previous trading day's close of $49.94.

Johnson Controls, Inc. is engaged in building efficiency, automotive experience, and power solutions businesses worldwide. Johnson Controls has a market cap of $34.8 billion and is part of the automotive industry. The company has a P/E ratio of 30.1, above the S&P 500 P/E ratio of 17.7. Shares are up 67.8% year to date as of the close of trading on Wednesday. Currently there are 6 analysts that rate Johnson Controls a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates Johnson Controls as a buy. The company's strengths can be seen in multiple areas, such as its increase in net income, revenue growth, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity. Get the full Johnson Controls Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

1. As of noon trading, Tesla Motors ( TSLA) is up $2.76 (2.0%) to $142.41 on light volume. Thus far, 3.8 million shares of Tesla Motors exchanged hands as compared to its average daily volume of 12.2 million shares. The stock has ranged in price between $138.53-$143.38 after having opened the day at $139.70 as compared to the previous trading day's close of $139.65.

Tesla Motors, Inc. designs, develops, manufactures, and sells electric vehicles and electric vehicle powertrain components. Tesla Motors has a market cap of $17.4 billion and is part of the automotive industry. Shares are up 319.8% year to date as of the close of trading on Wednesday. Currently there are 6 analysts that rate Tesla Motors a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Tesla Motors as a sell. The company's weaknesses can be seen in multiple areas, such as its generally high debt management risk and poor profit margins. Get the full Tesla Motors Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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