Nike Inc. (NKE): Today's Featured Consumer Non-Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Nike ( NKE) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 1.0%. By the end of trading, Nike fell $2.38 (-3.0%) to $76.84 on heavy volume. Throughout the day, 6,628,145 shares of Nike exchanged hands as compared to its average daily volume of 3,919,900 shares. The stock ranged in price between $76.73-$79.02 after having opened the day at $78.92 as compared to the previous trading day's close of $79.22. Other companies within the Consumer Non-Durables industry that declined today were: Quiksilver ( ZQK), down 5.5%, Coldwater Creek ( CWTR), down 5.5%, Myers Industries ( MYE), down 4.7% and Avon Products ( AVP), down 4.4%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories, as well as in the provision of services to men, women, and kids worldwide. Nike has a market cap of $56.8 billion and is part of the consumer goods sector. The company has a P/E ratio of 27.3, above the S&P 500 P/E ratio of 17.7. Shares are up 53.5% year to date as of the close of trading on Tuesday. Currently there are 9 analysts that rate Nike a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, solid stock price performance and impressive record of earnings per share growth. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Swisher Hygiene ( SWSH), up 11.6%, Tandy Brands Accessories ( TBAC), up 6.5%, Ever-Glory International Group ( EVK), up 4.3% and Ocean Bio-Chem ( OBCI), up 3.3%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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