- tune to live TV or start a show On Demand on their set top box for all available channels in their cable subscription package
- tune-in to a show online or on their mobile device via participating partners
- set DVRs
- set a reminder
The social media giant dominated in engagement, though Comcast fared better than some may think because of viewership beyond traditional TV.
The broadcaster sold an Olympic record $1.2 billion in advertising even though it saw a 13% decline in ratings from the 2012 London Games.